You may have seen us use the following message in our communications about the National Year of Reading 2012:
The 46% statistic has generated a lot of discussion and concern. Naturally people are horrified and disbelieving. If you are interested in finding out about the research behind the message then here is some information for you.
The most active period of brain growth and development is from birth to three and it is widely recognised that sharing books with young children before they go to school greatly improves their chances of developing good literacy skills. When children learn to love books as babies and toddlers, they are more likely to become good readers in the early grades, and better learners throughout their school years and beyond.
Our goal is to help parents and caregivers to understand that regularly sharing books with their children, even for as little as ten minutes a day, really will help to improve those statistics for the next generation.